Stop Selling the House—Sell Yourself
Open houses aren't about selling the property—they're about selling you. In this clip, we flip the traditional open house mindset and show you how to treat it like a real estate storefront, where the product is your knowledge, expertise, and personality. It's the only place in the business where buyers walk in the door ready to talk, face to face. Three out of every ten are in the transactional phase, meaning they’re ready to buy soon. If you're not leveraging open houses to build real relationships and grow your pipeline, you're leaving deals on the table every week.
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