Why Sign-In Sheets Kill Your Open House
Here’s the truth: sign-in sheets at open houses are killing your chances of building real connections. In this clip, we explain why forcing people to write down their info is an instant turnoff. Buyers don’t want to be marketed to or cold-called—they want a genuine, comfortable experience. Shoving a form in their face creates distance, not rapport. If your broker requires one, keep it low-pressure, but don’t let it define your interaction. Focus on conversation, connection, and creating common ground. That’s how you stand out and stay memorable—not by collecting fake emails on a clipboard.
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